How we do things
Frequently asked questions and answers
Over 25 years in business have given us the opportunity to continually expand our capabilities in new media and channels in a wide variety of business areas and for a wide variety of customers.
FAQ.
Do you have experience with international campaigns?
Yes, we have experience with international campaigns and adapting marketing strategies to different markets and cultures. We take care of translations, cultural adaptations and the planning of international advertising measures. We usually focus on the so-called "Western Hemisphere", i.e. North America and Western Europe.
What does "omnichannel" mean?
Omnichannel in marketing refers to a strategy in which companies create a seamless and consistent customer experience across different channels. This involves linking physical and digital touchpoints such as websites, social media, email, apps and brick-and-mortar stores so that customers can interact with the brand at any time and via any channel. The aim is to put the customer at the center and offer them a consistent and personalized experience regardless of the channel used.
How much does a project cost at Marketing Autofocus?
The costs vary depending on the type of service, the scope of the project and the agency's experience. We offer transparent pricing models and are happy to create a tailor-made offer after an initial consultation. Basically, we differentiate ourselves from other providers with a very good price-performance ratio. We consistently use a process structure that allows tasks to be automated. This means that our customers only pay for what is actually done.
What services do you offer?
We offer a wide range of services, including: brand strategy and positioning, advertising campaigns (online and offline), social media marketing, keyword analysis, web design and development, graphic design (e.g. logos, brochures), content marketing and SEO, video and photo production, market analysis and reporting
How long does it take to complete a campaign or project?
The duration of a project depends on the complexity and scope. A simple logo design can take a few days, while an extensive advertising campaign can take several weeks to months. We agree on the time frame in advance.
How does the collaboration works?
We start with an introductory meeting to understand your goals, target group and ideas. After that, we develop a concept that is tailored to your needs. You receive regular updates and can provide feedback to ensure that the final product meets your expectations.
What experience do you have in my industry?
We have experience in various industries and have already successfully completed projects for companies in the fields [e.g. medical technology, fashion, healthcare, gastronomy]. However, we are always open to new challenges and delve into the specifics of each industry.
How do you control the success of a camaign?
We focus on measurable results. Depending on the project, we track KPIs such as reach, conversion rates, engagement and ROI. After completing a project, you will receive detailed reports and analyses from us to check the success of the measures.
Why should I choose your agency and not another?
Our agency is characterized by creative solutions, tailor-made concepts and close cooperation with our customers. We attach great importance to transparency, stick to deadlines and offer a personal, committed service as well as a transparent cost structure.
Do I have to sign long-term contracts?
No, we offer flexible models depending on the project requirements. Long-term contracts can make sense in some cases, but for individual projects we also offer shorter, project-based agreements.
How can we track the progress of a project?
We keep you regularly updated. This can be done through meetings, email updates or a project management tool where you can see the status of the project at any time. If you wish, you will be invited to our project management tool and can always see how far we have progressed there.
Do I need a comprehensive marketing strategy or is a one-off project sufficient?
That depends on your goals. A comprehensive marketing strategy makes sense if you are aiming for long-term success and continuous growth. However, a one-off project can also be effective if you are focusing on short-term goals or specific actions.
How much input do I need to provide during the project?
Your insights and feedback are crucial to ensure that the project reflects your vision. We work closely with you and collect your feedback at all important stages.
